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5 Cost-Effective Website Design Practices for Conversions



In an industry that now thrives a lot on digital marketing, it almost becomes a no-brainer to build your own website. That way you can promote your products, boost your brand and just improve your online presence on a larger scale.


But more than anything, you want your investment to turn into conversions for your business without blowing your capital.


Affordable web design and development that deliver results is rooted on these five web design practices that you should embrace in your business.


Five Pillars to Success


1.    Don’t be afraid of white space


A lot of websites end up being cluttered because designers—and business owners—feel the need to fill up every inch of space on them.


But leaving some white space in between elements actually allows for a more cohesive design where each element is highlighted properly without overwhelming visitors. In fact, minimalistic websites are now more popular than busy ones.


2.    Invest in a good logo


A well-designed logo should be one of the most important elements of your website. Since it’s the most recognizable representation of your brand, you need to make sure that it has all the elements that fit your business.


In fact, a study revealed that 89% of visitors would likely remember a company’s logo, especially if it’s placed on the upper left-hand side of your homepage. So if you’re going to spend on something, make it a good logo design.


3.    Practice consistency throughout your website


If you want affordable web design and development that brings in conversions, you need to be consistent with your branding throughout your website.


Aside from having a good logo, it’s important to provide clear headings and subheadings that are in line with your brand and of course, high quality product photos. Apple is a master of the art of branding because you’ll see that its website tells the story of the business and highlights its products beautifully through every page.


4.    Don’t forget your call-to-action


A lot of businesses focus too much on the aesthetics of their website and forget about the most important elements including the call-to-action.


According to UX expert Paul Boag, having a call-to-action will encourage users to make a decision when they feel overwhelmed with the number of choices that they’re being offered.


You also don’t want to cause “analysis paralysis” to your customers by just presenting enough products with a call-to-action so they can make a good decision. Bombarding them with a lot of products could easily make them lose interest in purchasing anything and hurt your conversion rate.


5.    Compress images when you can


Finally, it’s always very important to use imagery properly and compress them as much as possible to avoid any delays with your loading time.


Remember that most users would leave a website that takes more than 3 seconds to load and you don’t want to miss that opportunity to get a customer just because your site is too image-heavy. Try to use tools that allow you to compress images on every page so you can improve your loading time.


G4 Design House is proud to offer its services nationwide, but especially locally in San Diego and surrounding areas and cities: Chula Vista, Encinitas, Escondido, San Marcos, Del Mar, Oceanside, Carlsbad, Temecula, Anaheim, and Los Angeles.