Running a website has undoubtedly become more competitive these days. It’s crucial to be a step ahead if you want to dominate the Search Engine Results Pages (SERPs). Many businesses invest time and resources in building their brands through Search Engine Optimization (SEO) strategies like WordPress management and hosting. With the goal of increasing website traffic, here are five WordPress management and hosting strategies that you can implement in your business:
Choose your domain wisely.
This is an important process if you’re launching your website. Your domain will make the first impression for your brand. A lot of businesses have a dilemma between including “www” or not on their domain.
While having a “www” used to be the standard for domain names, you’re not required to use it anymore. You’ll also notice that big businesses use “www” due to Domain Name System (DNS) record purposes. This is because they get a lot of traffic on their website.
Understand your core vitals.
Running a website effectively means considering a lot of different factors that affect traffic. A good idea is to focus on your core web vitals first. These metrics determine if your website is doing well online or not based on user experience.
You can generate a report through Google Search Console. Here you get details based on three factors. Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Core web vitals are important. Google is planning to include them as part of its ranking algorithm this year.
Make use of SEO plugins.
Whether you work with an SEO team or not, you can make use of different SEO plugins as part of your WordPress management and hosting strategy.
Yoast SEO is dominating free plugins because of its ability to help you write better, improve your meta-descriptions, and work on your social markup. You can also experiment with different SEO plugins to see which ones will work best for your website.
Do not forget your focus keyword.
You can never put too much emphasis on the importance of keywords in WordPress management and hosting and SEO.
Your content should revolve around a focus keyword to make sure that you’re pleasing the search engines.
Take time for meta-descriptions.
A lot of people neglect this, but meta-descriptions play a huge part in your SEO campaigns, especially when it comes to click-through rates (CTRs). According to studies, well-written meta-descriptions affect CTR significantly among search engine results.
So, what are you waiting for? Embrace these five easy strategies that will help increase your website traffic, build a stronger foundation for your brand, and foster growth in the future. Need a little help with WordPress hosting? Click here to get started with G4 Design House!
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