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Web Copy vs. Web Content: Do You Know the Difference? | Web Design San Diego 101

Have you ever wondered about the difference between a web copy and web content? Today you can learn the differences from a web design San Diego.


Web copy vs. web content

To understand the context of a web copy, you must first understand that a copy is used to refer to text that’s used to sell. So, web copy is text that offers information about a website, brand, or product. It then guides customers on what actions to take.

Some examples include your homepage, about us page, and products and services pages.

Web content, on the other hand, is any type of content existing on your website. These can be blog posts, e-books, and other content that’s not directly promoting your business but offers quality information.

The main difference between these two types of content is:

  • Web content focuses on providing value to readers, so you can establish authority in your industry
  • Web copy focuses on actually selling the product or brand

Good web content is also shareable, which is why it’s very important to create engaging, entertaining, and useful content using different styles. Aside from your typical articles, you can also create infographics, add images, or even use videos and podcasts to make sure that your content stands out from the rest.

Web copy, on the other hand, should focus on hard selling your brand and products. They have to provide accurate information that customers can use in deciding if they should make the purchase or support your brand.


Work with a web design company San Diego

Now, good content would be nothing without good web design San Diego, which is why it’s a must that you find a company that can work with you in putting together your web copy and web content in a way that makes it readable and attractive on your website.

At G4 Design, we specialize in different web design services including design and development, rebuilds, and remodels. With more than 8 years of experience in these areas, you can guarantee that we can help you design and develop a website that would be the perfect platform for your web copy and web content.

We can ensure accuracy in our projects, attention to detail, quick turnaround times, and of course, efficiency from start to finish. We’ve been in this business long enough to understand the different needs of our clients and we work with them in making sure that we execute their ideas properly and within the time frame that they require. So, get in touch with our team at G4 Design today to see what we have to offer you.

G4 Design House is proud to offer its services nationwide, but especially locally in San Diego and surrounding areas and cities: Chula Vista, Encinitas, Escondido, San Marcos, Del Mar, Oceanside, Carlsbad, Temecula, Anaheim, and Los Angeles.