It’s easy to believe that large eCommerce companies become popular simply because they offer quality products, low prices, and excellent customer service. While this is true, it’s important to remember that these online shops also have great web design to thank for their prominence. Since they’re based on the web, these online stores have no choice but to tweak their designs in such a way that they’ll stand out from the crowds and make online shopping fast, easy, and enjoyable for their customers.
The best thing about this is that the principles these major eCommerce sites use can be adopted by just about anybody else. If you’re planning to build your own online shop, here are some of the web design elements you should consider:
User-friendly navigation
Many online shoppers are in a hurry, so you have to make your site easy to navigate and ensure that your customers will quickly find what they want to buy. Use navigation buttons that clearly identify the pages they lead to, and utilize colors, text, and typography to guide buyers from one step to another.
Comparison tools
Shoppers want to get the best possible value for their money, which is why they want to compare various products before placing an order. Because of this, you’ll want to install a comparison tool on your site to allow shoppers to compare the prices and features of your different products and help them decide which one they should buy.
Product filtering
This isn’t necessary if you sell only a couple of products. But, if you sell hundreds or thousands of products, you’ll want to give your customers the chance to filter your goods according to various factors, including gender, color, style, and size. This makes it easier for them to find exactly what they need and proceed with the buying process.
Eye-catching visuals
If you look at some of the top eCommerce sites, you’ll notice that they all use sharp and attractive images of their products. This isn’t really surprising; since online shoppers can’t physically touch and feel products, they highly depend on pictures to decide if they’d buy something. So, when you build your online shop, make sure to use high-quality photos of your products along with creative and relevant graphics, animations, and even videos.
Calls to action
Imagine an eCommerce website without any calls to action like “Buy” or “Order” or “More Info”. Shoppers won’t know where to go to place their orders or get additional information about the products, and they’ll find it hard to complete the buying process. With these in mind, it’s easy to see just how important call-to-action buttons are, so incorporate them into your website and make sure they’re highly visible.
Designing an online shop and making it profitable can be a huge challenge. Fortunately, many successful eCommerce sites have proven that it’s possible to thrive online and that it can be done through the right web design. If you’re ready to get your online store off the ground, contact us here at G4 Design House in San Diego and take advantage of our custom web design services.