If you own a personal or business website, you definitely want to stay on top of the latest web design trends. This way, you can give your site a modern and updated look while ensuring that it’s easy to navigate. These, in turn, will help you impress your target audience and convince them to keep on visiting your site.
Because of this, we’ve rounded up some of the top trends in web design and listed them for you. Here are some of the trends you should consider incorporating into your website:
- Minimalism
You’ve probably heard of minimalism as a type of architecture design, an art movement, or a radical lifestyle. However, it can also be applied to websites, and many sites have proven that it does work. This isn’t surprising since minimalism removes the “clutter” from your webpages, allowing people to concentrate on one subject at a time and quickly find the info they need.
To practice minimalism, you’ll need to focus on one focal point in each screen. Remove unnecessary images, videos, and words, and don’t be afraid to use a lot of white space (aka negative space).
- Card format
You’ve probably noticed that Pinterest’s card format has become popular and is now used in other sites. The reason for this is that using cards to deliver information is incredibly effective. It allows you to provide bite-sized info that people can easily grasp while making your site look more organized. Cards are also perfect for responsive designs since they can rearrange themselves according to the screen size of users’ devices.
To use cards effectively, make sure to focus on one idea per card. Don’t overwhelm people with a barrage of information; instead, divide your info into easily digestible pieces and separate them into different cards for a smooth user experience. Of course, ensure that the entire card surface is clickable, not just the links it contains.
- Eye-catching colors and typography
Practicing website minimalism doesn’t mean you should stick to neutral colors. In fact, it’s extremely helpful to use vivid hues since it provides visual stimulation and prevents your minimalist site from getting boring. Experiment with gradients, duo tones, color overlays, and color blocking to come up with the right design for your site, and apply the principles of color psychology (i.e. using colors to tap into the right emotions).
The same holds true for typography. Using the right font type and size can help you create a focal point and keep your site elegantly minimal. Just make sure that the fonts you use are 100 percent legible and won’t obscure your marketing message.
These are just some of the web design trends that you can incorporate into your website. But here’s a tip: just because something is “trendy” doesn’t mean that it has to be on your website. You should still consider the specific needs of your audience as well as the overall look and feel of your site before adopting a certain aspect of web design. Get in touch with us here at G4 Design House to learn more about the latest trends and know how to incorporate them into your site.