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The Business of Websites: What It Says About Your Brand and Why You Need a Designer


These days, it’s a must to have a website if you’re a business. But you can’t just stop there. You also need to nail web design to make sure that your website really represents your brand.

So, what exactly does your website say about your brand and why is it necessary to hire a business website designer?


The art of good web design


Think about your website as the face of your brand online. This is why you need to make sure that it represents everything good that you want to show consumers.


It needs to look good

  • When you are competing against 1 billion websites, you have to do more than just set up a website and hope for the best. 38% of people will stop browsing a website that’s not attractive for them, so it’s a must to hire a business website designer who can make your website visually appealing and appropriate for your audience.


It needs to be useful

  • Good website design should combine style and substance. If you want to be treated as an authority in your industry, you need to provide users with helpful content that answers their questions, solves their problems, and offers ideas on how your products could improve their lives.


It needs to be user-friendly

  • More than anything, good website design should offer the best user experience. From your homepage to your contact us page, every single element of your website needs to be designed with the convenience of your users in mind.


If you want to impress, you should think like your target market. Your website needs to load fast, the top-fold should be attractive and your menu should point users to the page that they’re looking for.


The need to hire a website designer


With so much at stake, you need to delegate the task of designing your website to a professional business website designer who can:


  • Adapt different trends and methodologies into your website’s design and functionality so it can keep up with the competition.
  • Create a design based on your brand, your personal and the image that you want to project to your customers.
  • Combine different methods in website design to come up with a fully functional website.
  • Design your website in a way that it’s easy to get noticed by both users and search engines.
  • Create the best navigation elements to make browsing your website easy for even the most novice users.
  • Highlight your products in a way that customers can easily see them, understand their descriptions and make their purchases.
  • Lay out your content to make them easily readable and shareable.


Your website represents your brand on the Internet. So, it is only fitting that you invest in a good business website designer, like G4 Design House, to help turn your vision into a cohesive website that design that will attract your target audience, give you good leads and eventually help your brand grow in the future.

G4 Design House is proud to offer its services nationwide, but especially locally in San Diego and surrounding areas and cities: Chula Vista, Encinitas, Escondido, San Marcos, Del Mar, Oceanside, Carlsbad, Temecula, Anaheim, and Los Angeles.