Website Design Features with Great User Experience in Mind
It’s often sad for us as web developers to see that some websites still have poor fonts, colors and contrast, not responsive in design and has poor navigation. All these make for much less enjoyable user experience, resulting in a higher bounce rate and therefore a lesser number of visitors.
What purpose does a website serve if it doesn’t have the amount of traffic it needs to gain profit and revenue?
When you want the opposite result, you should ensure website design ensures accessibility, efficiency, and usability of user interaction. How do you integrate user experience in the design of your website?
Work with website development companies that understand the value of user experience in web design and implement the necessary features accordingly. The right people can enhance user satisfaction. And this is the ultimate goal in website design.
What Features do Quality Website Development Companies Include Specifically for User Experience?
Seamless Flow
Different parts of a website must be arranged in order of their importance and designed to flow seamlessly from one item to the next. This makes navigation easier.
This also calls for consistent web interfaces that are easier to use and no dead-end pages.
Scrolling with a Purpose
Running web pages have been a trend for many years because it is faster than clicking. But people would prefer to scroll down when:
- Additional and relevant information is gained in the process
- There’s a strong visual indication of scrolling direction
- The pages are not too long
As long as there is more valuable content below the fold, people will scroll down. Just don’t overdo it.
Proper Contrast and Color
All users, including those who are color blind, should be able to read important information. A grayscale design without blue-colored text is best.
Warm and bright colors should be used in the foreground while dark colors are used in the background.
Contrasts should be usable on both desktop and mobile versions too. And when you choose one color for a call to action (CTA) text, it should not be used for anything else.
Fast Page Load
Research indicates that more than 50% of people abandon a mobile page altogether if it takes longer than 3 seconds to load.
Bounce rate is also affected by the page load time. It is likely to increase to:
- 32% if a page load time goes from 1 second to 3 seconds.
- 90% if a page load time goes from 1 second to 5 seconds
- 106% if a page load time goes from 1 second to 6 seconds
- 123% if a page load time goes from 1 second to 10 seconds.
Reliable website development companies know that what really matters is the perception of website speed. That is, users feel that the page loads quickly because:
- Animation is smoother
- Load time is shorter
- Load behavior is improved
- Waiting times are shorter
Efficient Navigation
Make sure the website’s design shows the users exactly how to access the navigation menu. Once a user is on the right page, the menu should disappear into the background.
Websites with three to four levels of hierarchy or have longer pages must be redesigned to ensure quick access to different pages in order of importance. Make sure to label navigation specifically and to use breadcrumbs.
Better Mobile Interface Elements
Elements like buttons should have the right size (1cm x 1cm minimum) and spaced out properly so users can tap on them accurately. If you don’t need to use your pinky to tap on an app or interface target, you’re on the right track.
Consult with experienced website development companies who are interested in integrating user experience into the design of your next website.
G4 Design House is proud to offer its services nationwide, but especially locally in San Diego and surrounding areas and cities: Chula Vista, Encinitas, Escondido, San Marcos, Del Mar, Oceanside, Carlsbad, Temecula, Anaheim, and Los Angeles.